So you muster enough guts, tear your hair and gnash your teeth, as you say to yourself and to the whole world: "No! No! No more smoking for me! No more smo..." And suddenly you find yourself melting, melting and melting: all your mustered guts and chutzpah giving in, yielding to this come-hither-dither advertising come-on.
And the seductive drop-dead come-on entices you, you Weakling you... As you finally give in: Okay, just one puff. The e-cigarette, you say, eh?
Check out Gamucci E-Cigarette's advertising pitch :
"Gamucci is essentially an electronic smoking device or an electronic cigarette as it is sometimes referred to. It is a completely non-flammable product that uses state of the art sophisticated micro-electronic technology to provide users a real smoking experience without the tobacco and tar found in real cigarettes. It looks like, feels like and tastes like a real cigarette, yet it isn’t, it is so much more. It is truly a healthier alternative. We at Gamucci really believe this is the future of smoking."
The future of smoking. Good Lord.
Meantime, Chinese manufacturers are saying the same of their product: looking much like a cigarette, feels like a cigarette, but " isn’t as bad for your health as its cancer-causing counterpart."
At least that’s what its Chinese manufacturer wants us to believe.
Scott Fraser, Vice President of SBT Co. Ltd., the Beijing-based corporation that allegedly is "the original" which developed the electronic cigarette technology back in 2003, says that the e-cigarette is a battery-powered device that —when smoked— will emit vapor and feed your nicotine-riddled body its addiction.
“In many ways, smoking the e-cigarette is like an actual smoking experience, and that’s what makes us different,” Fraser told media.
The e-cigarettes currently sell for approximately 1600 Yuan apiece (around $208 U.S. dollars) and are available in China, Israel and many European countries.
While they haven't reached Philippine shores, and have neither reached the US and Canadian markets, the heart-pounding media mileage that this latest technology receives could send the product endorsers hurling their brands for the eternally puff-hungry chainsmokers in different parts of the globe.
So do we say "Cheers" to this?